The Cloisters Bringing visitors to the castle door.

The Challenge

Settled high on a hill among 60 acres of secluded woods in Baltimore County, The Cloisters Castle is a Maryland party venue that reflects the beauty and grandeur of medieval Europe. Its delicately carved wood, exquisitely detailed stained glass and ornately designed wrought iron enchant its guests, making it a memorable location for any event. When people visit the castle it’s often love at first sight, with the vast majority choosing it as their venue. But as the years passed The Cloisters’ team found themselves with an out-dated website that failed to capture the location’s charm and consistently drive visitors to the castle door. As timeless as the castle may be, a new website with an enhanced brand was needed to keep it thriving.

The Solution

Working with the Baltimore Office of Promotion & The Arts, the organization that manages The Cloisters, the idfive team spun together a new website for the Baltimore party venue. With a mobile-first design that weaves in striking imagery, copy and colors, as well as a simple but intuitive information architecture, The Cloisters’ website hooks visitors emotionally while providing easy paths to important information. From there an interactive floor plan, as well as various “Schedule a Tour” call-outs, push interested parties to make a visit, where they’re more than likely to choose The Cloisters as their venue. As a final touch, the homepage dons the slogan “Your ‘Happily Ever After’ Starts here”… a sentiment visitors are sure to agree with when they first arrive at the enchanting estate.

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