Drexel University LeBow College of Business
The Challenge
Throughout idfive’s engagement with the Drexel LeBow College of Business, we’ve focused on their core differentiators: an experiential and multi-disciplinary education, focus on their students’ employment outcomes, and a deep commitment to reinvigorating business in Philadelphia and beyond. So when the school needed a viewbook, the challenge was to relay the same brand narrative, while targeting a universal audience—including prospective undergraduates, graduate students, donors, and alumni. This brochure had to sum it all up, and do more than generate enrollment—it had to build a continued sense of pride in association with Drexel LeBow.
![](https://idfive.com/wp-content/uploads/2020/06/Drexel_LeBow_Mobile_380x821.jpg )
![Motion blur photo of students and people walking in front of building](https://idfive.com/wp-content/uploads/2020/06/Drexel_LeBow_Desktop_Image_2046x1168.jpg )
The Solution
idfive designed the Drexel LeBow viewbook to express the business school’s uniqueness in true “show, don’t tell” fashion. With tactile flourishes such as a textured cover and logo, and creative executions including vellum overlay of a quote from Philadelphia innovator Benjamin Franklin, flipping through the viewbook feels like attending Drexel LeBow: experiential, multi-disciplinary, and immersed in Philly’s city life. This is further reinforced by heavy use of action-oriented photography, bold layout choices, student testimonial quotes, and compelling copy. The result is a paper brochure that captures the essence of the Drexel LeBow College of Business, and has everybody (including us) brimming with pride.
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