EWU ‘The Region’s Polytechnic’

When Eastern Washington University (EWU) embarked on an ambitious journey to establish itself as the region’s polytechnic, idfive was there to bring that vision to life. We initiated our partnership with a thorough assessment of the EWU brand, evolving into a strategic ally throughout the rebranding journey. Collaborating closely with university leaders ensured alignment with their strategic goals and culminated in the creation of a compelling brand anthem video, the focal point of their launch. This powerful visual narrative underscored EWU’s commitment to innovation and challenged common misconceptions of what a polytechnic can be, boldly positioning the university for a dynamic future.