Sheppard Pratt ‘Suck it up’

As a leader in providing comprehensive, compassionate mental health and wellness services to a regional, national and global audience, Sheppard Pratt recognized the need to destigmatize its services. Our approach: equate mental health with physical health.

“Suck it up” is equally bad advice for someone suffering an asthma attack or a mental health challenge (although it’s much more likely to be used for the latter). In a direct, concise, and attention-grabbing style, the video repositions what Sheppard Pratt does, inviting viewers to pursue the healthy, fulfilling life they deserve.