University of Hartford: Media

To match UHart’s enthusiasm and ambitious recruitment goals, idfive crafted a cross-channel, comprehensive media plan aimed to generate awareness, while guiding users through the decision-making funnel.

This plan included a variety of touchpoints such as site retargeting, digital out-of-home (DOOH), streaming audio, paid social media marketing, and paid search. By leveraging these diverse channels, we increased visibility and engagement at different stages of the prospective student’s journey.

The real difference was the attention to detail. Having a team of media veterans meant knowing how to get CRM attribution functioning optimally. On top of meticulous media planning and buying, customized landing page design and copy, performance management, and reporting, idfive was able to track, adjust, and optimize campaign effectiveness. This holistic approach ensured that each touchpoint worked cohesively to drive up leads and ultimately, inquiries and applications.

Our collaborative approach and proven results have allowed us to continually expand UHart’s reach. As of March 2024, year-over-year (YoY) data shows that CRM leads more than doubled—evidence of an effective cross-channel strategy rooted in the trust of our long-standing partnership. These results are a testament to how a full-service agency like idfive provides the breadth and depth necessary to implement comprehensive, data-driven media strategy to achieve sustained growth and engagement. That’s how you play the long game.