Uplifting the U.S.’s Flagship Catholic University
The Challenge
The Catholic University of America, the national university of the Catholic Church in the United States, is known as much for its academic research and innovation as it is for being a leader in providing an educational foundation rooted in faith-based values. However, their website had become outdated over the years with a disjointed user experience and aging brand design. The site and content were in need of an update to reflect the contemporary advantages of the Catholic University experience to new audiences, so they turned to idfive to more accurately reflect the energy of their vibrant academic community within their website.
The Solution
Our partnership with Catholic University began with a deep dive into their brand, audiences, and aspirations. Leveraging idfive’s Discovery360 process, a three-pronged strategy of authentic storytelling, user-centered, cohesive navigation and design, and future-proofed functionality took shape.
Leading by Example
The redesign showcases the breadth of Catholic University’s academic and cultural identity. By weaving in narratives that highlight the University’s commitment to service, the site conveys Catholic University’s mission as a place where faith and reason coexist harmoniously. From faculty-driven research tackling global challenges to students embracing internships and service in the heart of Washington, D.C., every element within the new site showcases the transformative opportunities Catholic University offers.
A student-curated section featuring testimonials, photography, and videos brought authenticity to the forefront, empowering users to see Catholic University through the eyes of its students, faculty, and alumni. Authentic photography and multimedia content emphasize inclusivity, vibrancy, and the distinctive advantages of studying in the nation’s capital.
Built to Last
To ensure the site’s long-term effectiveness, we implemented a flexible content management system (CMS) aligned with Catholic University’s operational goals. Governance structures clarified roles across departments, while an editorial calendar kept content fresh and relevant. SEO enhancements, improved accessibility, and robust analytics tracking ensured the site’s ongoing value and performance.
The Outcomes
The redesign has positioned Catholic University to showcase its unique role at the intersection of faith and innovation, effectively positioning Catholic University as a leader in higher education and a hub for interdisciplinary research and discovery.
In addition to increased traffic and engagement, the updated site underscores Catholic University’s values of faith, reason, and service, resonating with both Catholic and non-Catholic audiences. With streamlined content management tools, Catholic University’s marketing team can maintain a fresh and dynamic web presence while focusing on strategic initiatives.
The new Catholic.edu is not just a website—it’s an extension of the University’s mission. By authentically representing the Cardinal experience, the site inspires prospective students to take the first steps toward a transformative education and lifelong growth.
Up Next
Sheppard Pratt Baltimore Washington Campus
Setting a new standard in mental health care.
View Case StudyThere’s amazing potential for good in the world.