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13 Microsites Designed to do One Thing: Recruit Students

Posted by Andres Zapata | August 8, 2017 | 12:57pm

Sometimes in higher education there are forces with competing priorities. Just sometimes, though.

The stronger those forces are, the harder it is to create a website that works the best a website could.

For example, there are some universities where research, patient care and education compete with one another. Sometimes, alumni and trustees are the ones with the power and the website needs to cater to them… or there will be hell to pay. And speaking of pay, sometimes the advancement folks have the biggest gravity and they win.

So, what happens when all these forces are stronger than the internal equity and power you have to advance the mission you were hired to champion: enrollment? If the battle is not one that you can win, you must pick your battles and let the main website be what it needs to be. Then, you create a recruitment microsite that’s jacked up with SEO, user experience techniques (animations, video, data visualization, etc), and you point your recruitment efforts (paid media, brochures, email signatures, etc.) to it.

[Not knowing the reasons why these schools created them] here are some compelling admissions/recruitment microsites to stimulate your creativity and possibility.

  1. Union College, Think Union:

    http://think.union.edu/
    Screen Shot 2017-08-23 at 11.30.00 AM

  2. Mount Saint Mary’s Admissions:

    http://admissions.msmary.edu/
    Screen Shot 2017-08-23 at 11.31.16 AM

  3. Northeastern, Picture Yourself Here:

    http://www.northeastern.edu/pictureyourselfhere/
    Screen Shot 2017-08-23 at 11.32.33 AM

  4. Washington State University Admissions:

    https://admission.wsu.edu/
    Screen Shot 2017-08-23 at 11.34.06 AM

  5. University of Arizona Admissions:

    https://admissions.arizona.edu/
    Screen Shot 2017-08-23 at 11.35.05 AM

  6. University of Maryland Admissions:

    https://www.admissions.umd.edu/
    Screen Shot 2017-08-23 at 11.35.47 AM

  7. University of Virginia Admissions:

    http://admission.virginia.edu/
    Screen Shot 2017-08-23 at 11.37.16 AM

  8. Notre Dame College of Arts and Letters:

    https://al.nd.edu/
    Screen Shot 2017-08-23 at 11.41.38 AM

  9. Texas Christian University Admissions:

    https://admissions.tcu.edu/
    Screen Shot 2017-08-23 at 11.42.21 AM

  10. Wesley College Admissions:

    http://admissions.wesley.edu/
    Screen Shot 2017-08-23 at 11.43.04 AM

  11. Southeastern Illinois University Admissions:

    http://admissions.siu.edu/
    Screen Shot 2017-08-23 at 11.43.46 AM

  12. Arizona State University online:

    Microsite
    Screen Shot 2017-08-23 at 11.44.34 AM

  13. Tufts University Admissions:

    http://admissions.tufts.edu/
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