The playbook for higher education marketers
Real strategies and tactics for branding, student enrollment and new media—without all the theoretical BS.
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idfive takes on clients and missions we care about. We achieve lead generation, awareness and retention goals through one-of-a-kind award-winning media strategies, integrated advertising, website design + development, social media and mobile web.
Our discovery process was developed to unearth the insights that get us closer to answering one question: What do you want people to do—and what’s stopping them from doing it? OK, maybe that’s two questions.
Our creative strategists focus on three key components: helping your brand’s voice resonate inside and outside your walls, engaging your audiences as human beings, and developing a strategy that works with the data to prove it.
Integrated marketing is understanding that getting someone to a destination—whether it’s your website or your lobby—is just a stop on the customer journey. We focus on driving interest, creating audience experiences, and nurturing long-term relationships.
When Google displays its search results, it wants those websites to be acutely helpful, easy to…