The great marketing strategist (and occasional writer) Mark Twain said, "If we were meant to talk more than listen, we would have two mouths and one ear."
If evolution cooperated, we’d hire strategists with four ears. Listening makes it easier to set prejudices aside, shelve preconceived notions, and honestly consider what customers, prospects and stakeholders are saying.
We developed the Discover360™ to help us better understand your brand and its challenges. It includes:
Who are your audiences? Who (or what) influences them? How do they make purchasing decisions? What motivates them to action? idfive’s AudienceScan process can deliver the insights you need to connect with the audiences you seek.
What does your audience actually do versus what they say they do? What types of insights do you get from in-person (or via smartphone) observations of people’s real lives and/or how they interact with your brand, products and services?
An analysis of your marketing and communications materials, programs, and strategies to improve your visibility, effectiveness, and impact.
A comprehensive view of you, your competitors, and where you stand in relation to them online and offline.
The traffic patterns on your site reveal an enormous amount of information about how your customers and prospects experience your organization online.
Whether migrating to a new website or embarking on a new communications strategy, we provide a comprehensive analysis of the brand impact of your current communications.
Data is useless if you don’t do anything with it. Rather than simply sharing insights, we’ll work together with you to determine how best to act on them. You’ll never be left wondering, “Where do I go from here?” Give us the wheel, and buckle your seatbelt.
Our strategic roadmap has multiple stops along the way. We invite clients to hop on or off where it makes sense.
We collaborate with you to find the gaps in how you express your brand and then create the plan that will allow us to project your core brand attributes.
We determine the best way to engage your audiences in order to create a strategy that helps you reach your goals.
We execute integrated, data-driven campaigns, and then fine-tune them through active management for ongoing campaign optimization.
We started idfive because we couldn’t sit back anymore and watch as ad agencies and web firms dodge responsibility for the results their work delivered, especially when their clients were schools and non-profits that have to account for every precious dollar spent. We’ve made it our mission to make measurement and management every bit as important as media and messaging.
Traditional agencies’ work ends when they get their commission on media. Design boutiques are done when they deliver a logo everyone hates the least. And digital firms just hope the check clears before you find the first bugs on that brand new site.
We go into every client partnership with the expectation that it will last years. Unlike many firms, we actually want to be around when the results roll in.
We use a data-rich feedback loop that measures, optimizes, and delivers the right message through the right media to the right audiences—at the right time. It’s not rocket surgery, just a little thing we like to call being accountable.
We don’t charge commission on media. Anyone can place an ad and take 7%. Instead, we earn our keep through the active management of campaigns. Through manual and programmatic media buying, we’re able to manage clients’ budgets responsibly.
We support the entire customer lifecycle across all media—traditional, digital, owned, branded and unconventional. From education and acquisition to nurture and upsell, we work closely with clients to help them get closer to their customers.
We don't need metal and acrylic to tell us that we've done our job well. Our clients do that for us. But if the most respected awards organizations in our industry are going to acknowledge us, we're not going to stop them. That'd just be rude.
American Advertising Award, Two Gold Awards
Top of the World Consumer Website
Reputable national arts and education institution’s digital publication
American Advertising Award, Silver Award
The Johns Hopkins Carey Business School National Campaign
American Advertising Award, Silver Award
University of Baltimore Gamescape Single Event
American Advertising Award, Silver Award
University of Baltimore Gamescape Single Installation
American Advertising Award, Silver Award
Port Discovery Children’s Museum Website Interface/Navigation
American Advertising Award, Silver Award
Port Discovery Children’s Museum Consumer Website
American Advertising Award, Silver Award
Center for Materials in Extreme Dynamic Environments Annual Report
CASE Circle of Excellence Silver Award
JHU Rising to The Challenge Progress Report Microsite
Baltimore Business Journal
2017 Best Places to Work Finalist
American Advertising Award, Gold Award
University of Baltimore’s Gamescape – Illustration Series
American Advertising Award, Gold Award
Center for Talented Youth Landing Page
SmartCEO Future 50 Award
idfive
SmartCEO Corporate Culture Award
idfive
Inc. 5,000 List
idfive
Communication Arts Webpick, Communication Arts
WRA 100 Year Anniversary Site
Communication Arts Webpick, Communication Arts
JHSPH Yearlook
American Advertising Award, Silver Award
CMEDE’s Annual Report Book
American Advertising Award, Silver Award
Integrated Fundraising Campaign, BARCS
American Advertising Award, Gold Award
Whitman, Requardt & Associates, 100 Year Website
American Advertising Award, Special Judge’s Award
Cards for Humanity
American Advertising Award, Gold Award
Cards for Humanity
American Advertising Award, Gold Award
University of Baltimore’s Gamescape
SmartCEO Brava Awards, Top Female CEO
Colleen Riopko
Baltimore Business Journal, Fast 50 Growing Companies
idfive
Collegiate Advertising Award, Gold Award for Graduate School, Web Advertising
Johns Hopkins School of Public Health: Feel Good Campaign Banner Ads
Collegiate Advertising Awards, Gold Award for Special Events
University of Baltimore’s Gamescape
National Case Award, CASE
UB/Towson MBA
American Advertising Federation of Baltimore, Gold Addy Award
JHSPH Yearlook
SmartCEO
Corporate Culture Award: idfive
Baltimore Magazine
2015 Best Places to Work
Communication Arts Webpick, Communication Arts
JHSPH Yearlook
Gold Collegiate Advertising Award, Collegiate Advertising Awards, Transit/Airport/Subway
University of Baltimore’s Knowledge that Works – Baltimore Penn Station Takeover Campaign
Interactive Media Awards, Outstanding Achievement Award
University of Baltimore, 15 Second Video Spot
Education Digital Marketing Awards, Merit Award for the Online Publications
The University of Baltimore Alumni Magazine
Education Digital Marketing Awards, Silver Award Digital Video
University of Baltimore, 15 Second Video Spot
American Marketing Association
4 Under 40 Award: idfive Executive Vice President of Strategy
Interactive Media Awards, Best In Class
The University of Baltimore Alumni Magazine
National CASE Circle of Excellence, Bronze Award
The University of Baltimore Alumni Magazine
Baltimore Magazine
40 Under 40 Award: idfive Executive Vice President of Strategy
CASE District II Accolades Awards, Honorable Mention
The University of Baltimore Alumni Magazine
Interactive Media Awards, Best In Class
The Johns Hopkins Carey Business School Website
American Marketing Association, Best in Education Marketing Campaign
The University of Baltimore
CASE District II, Gold Award
The University of Baltimore
16th Annual Webby Awards, Honorable Mention
Mobile App for collaboration with NCCS
Interactive Media Awards, Best In Class
The University of Maryland School of Pharmacy Website
Interactive Media Awards, Best In Class
The University of Baltimore Alumni Magazine Website
SUNYCUAD Award for Excellence
SUNY Potsdam Interactive Tour.
Gold Addy Award
mba.com
PRSA Award, Best in Maryland
Deutsche Bank, Climate Change Advisors
Silver Addy Award, Best Mixed Media
Deutsche Bank, Climate Change Advisors
Gold Addy Award, Best Outdoor Board
Deutsche Bank, Climate Change Advisors
PRSA Maryland’s Best
SUNY Potsdam