This is my archive

Don’t Change Your Logo (Pt. II) – Unless It’s Broken

I’m all for redesigns. I’m all for keeping things fresh and updated. And I’m all for designing things with shelf life and some timelessness so… Read More

Lowest Common Denominator Typography

Once again, this past week I was faced with yet another web design project where a decision was made to switch the body text back… Read More


Sarah A. Rice just wrote a nice piece on Boxes And Arrows about how metaphors can increase customer acceptance. In the article, she… Read More