This is my archive

UX is all about error prevention and recovery — oh, and feedback, too

When was the last time you… Read More

LoJack Your Highjacked Focus Group Study

Focus groups suck. They really do. Sure, it’s a long-standing qualitative research technique that has tipped millions of decisions made by… Read More

How to Create a Trusting Partnership With Any Client

We all know the importance of trust in the world of marketing. Trust between you and your client, manager, or board members results… Read More

Building Powerful, Time-Saving Tools for Website Administrators

Website administrators spend a lot of time and energy ensuring that the content on their sites delivers a high-quality user experience. For administrators… Read More

How to Pump-Up Your Marketing Team and Give Them a Purpose

Whenever I think of the words  “team,” “culture,” and “motivation” I’m almost always reminded of the moving speeches you find in good-old Americana sports movies. Read More

Remember, You Are Marketing to Real Life People

After P&G had spent millions of dollars developing Febreze, it sold poorly. When company researchers visited the homes of their target… Read More

idfive Teams up with Kennedy Krieger For Office of Philanthropy Website Redesign

Baltimore, MD (June 3, 2015) Kennedy Krieger, a Maryland nonprofit serving children and adolescents with learning disabilities, and disorders of the… Read More