LoJack Your Highjacked Focus Group Study
Focus groups suck. They really do. Sure, it’s a long-standing qualitative research technique that has tipped millions of decisions made by… Read More
This is my archive
How to Create a Trusting Partnership With Any Client
We all know the importance of trust in the world of marketing. Trust between you and your client, manager, or board members results… Read More
Building Powerful, Time-Saving Tools for Website Administrators
Website administrators spend a lot of time and energy ensuring that the content on their sites delivers a high-quality user experience. For administrators… Read More
How to Pump-Up Your Marketing Team and Give Them a Purpose
Whenever I think of the words “team,” “culture,” and “motivation” I’m almost always reminded of the moving speeches you find in good-old Americana sports movies. Read More
Remember, You Are Marketing to Real Life People
After P&G had spent millions of dollars developing Febreze, it sold poorly. When company researchers visited the homes of their target… Read More
