The Key to Purposeful Animation in Advertising
With the rise of social media and other digital mediums, animation has taken a front-row seat in the world of marketing and advertising. Read More
This is my archive
Why Budget-Strapped Marketers Should Take a Risk on Specific Messaging
If you want to make a real connection with another person, what do you do? If you’re like most of us, you don’t… Read More
LoJack Your Highjacked Focus Group Study
Focus groups suck. They really do. Sure, it’s a long-standing qualitative research technique that has tipped millions of decisions made by… Read More
How to Create a Trusting Partnership With Any Client
We all know the importance of trust in the world of marketing. Trust between you and your client, manager, or board members results… Read More
Building Powerful, Time-Saving Tools for Website Administrators
Website administrators spend a lot of time and energy ensuring that the content on their sites delivers a high-quality user experience. For administrators… Read More
How to Pump-Up Your Marketing Team and Give Them a Purpose
Whenever I think of the words “team,” “culture,” and “motivation” I’m almost always reminded of the moving speeches you find in good-old Americana sports movies. Read More
Remember, You Are Marketing to Real Life People
After P&G had spent millions of dollars developing Febreze, it sold poorly. When company researchers visited the homes of their target… Read More
