This is my archive

The Post-Launch Hangover: How AI Makes Website Governance Feel Effortless

The typical enterprise website redesign and development launch is fraught with excitement and possibility. There is nothing better than the sweet fragrance of a freshly… Read More

How UX Designers Can Use Neurodesign to Boost Focus and Productivity

Multitasking is the biggest con the modern world has ever sold us, right up there with fad diets that promise you can eat nothing but… Read More

Writing for the Web in The Era of Artificial Intelligence

A Guide for Search Engines, AI, IA, and Human Brains All people have brains, right? And each brain seeks to answer questions differently. Read More

Making Your PDF Content Accessible

Just like websites, PDFs must be built with accessibility in mind, allowing all users and assistive technologies to access the document’s content. Industry… Read More

Healthcare Marketing: Video, Storytelling, and Content Strategy

Since everyone in healthcare marketing is clued into the immense power of storytelling with video, sophisticated marketers have to level up their output… Read More

Hover vs. Click

Why your website should use click navigation One of the most crucial UX decisions you’ll make when designing your website is how users interact with… Read More

Tactical Intelligence: Fiver Tips for Accelerated Expertise

Tactical: of or relating to small-scale actions serving a larger purpose Intelligence: the ability to learn or understand or to… Read More

From Hope to Action: Lean on Marketing to Avoid the Enrollment Cliff

Hope is not a strategy. Like it or not, doing nothing, or worse yet, hope is not a strategy for colleges and universities… Read More

Marketing for Healthcare: Future-Proof Strategies

Being a healthcare marketer is no easy feat. As a healthcare marketer, you face a rapidly changing environment full of… Read More