This is my archive

Make Your Webpages Talk, With Chatbots

In the past, chatbots have been far too easy to troll to work well. With misguided answers and questionable user intentions, conversations between people and bots… Read More

Video Content Made by Colleges and Universities In-House

If the success of home-spun YouTube channels has taught us anything, it’s that you don’t need high quality production value to engage a young audience. Read More

Why Good Designers Don’t Ignore SEO

While we all understand the importance of SEO, it’s generally treated as an afterthought to design and development choices. In some cases, websites will actually… Read More

Building a “Local” Brand Identity Through Content Marketing

Yesterday my coworker came into the office and told me that his Butcher had a blog. That same day, I listened… Read More

Why the Rise of Donald Trump Should Make us Doubt the Hype About Artificial Intelligence

As the Primary season has progressed, there’s been no end of political pundits backpedaling and mea-culpa-ing over their previous inability to predict the rise of… Read More

idfive Shines at The Baltimore American Advertising Awards, Winning Six Honors For Five Different Clients

Baltimore, MD (March, 12) Integrated marketing and communications agency idfive won three gold awards, two silver awards and a special judges award at this year’s… Read More

The Content Marketing Step You’re Missing

Tips for getting a bigger audience BEFORE you start a content marketing campaign Of-the-moment call to actions in marketing… Read More

Building a Content Marketing Strategy for Medium

  The perks of Medium are pretty obvious. The channel is free to use, has a built in audience, and it provides content creators with… Read More

idfive Recognized as One of Maryland’s Fastest Growing Companies

Baltimore Business Journal Names idfive to its “Fast 50” list Baltimore, MD (November 11, 2015): idfive, LLC, a Baltimore-based integrated marketing agency, was… Read More

Marketing Strategy: OpenEDU Model

There are two types of people in this world: those who agree that strategy is hard—and damn liars… That’s… Read More