Baltimore, MD integrated marketing agency idfive has been announced the winner of two gold awards and one silver award at the annual Healthcare Digital Marketing Awards.
The national competition has focused its efforts on recognizing the field of healthcare advertising within the ever evolving space of digital marketing by showcasing premiere healthcare websites, digital content, electronic communications, mobile media and social media. Nearly one-thousand creative pieces from healthcare and medical institutions around the country were entered for consideration.
idfive’s latest animated video project for Chase Brexton Health Care, which helped to navigate the challenges of vaccination education to multiple communities, earned a Gold Award in the Covid Marketing Campaign category. The agency’s work on the new Ashley Addiction Treatment’s website also received a Gold Award under the Institution Website Update and Refresh category. Finally, the multichannel “Hope is Here” campaign promoting the launch of Sheppard Pratt’s new Baltimore Washington campus was another notable winner, taking home a Silver Award in the Total Digital Marketing Program category.
Jodi Hey, Associate Director of Client Services, noted, “We’ve been fortunate to have opportunities to create with clients who are having a truly positive effect on the state of our communities through their approach to health care. Now more than ever, partnering in these ways is really our reward.”
All submissions were reviewed by industry experts on a national panel based on: creativity, marketing execution, message impact, technology application and innovation content. In total, 145 institutions were presented gold awards, 67 institutions were presented silver awards, and 33 institutions were presented Bronze awards. For a full listing of the winners and their accompanying work, visit https://hdmawards.com/winners-list/winners-list-2021/.