The Truth about Branding
“Branding” is one of those words that we all use on a regular basis but can’t seem to come to a consensus about what it… Read More
This is my archive
The Truth about Branding
By Pete Meacham, Director of Marketing “Branding” is one of those words that we all use on a regular basis but can’t seem to come… Read More
Bad Men.
Newsweek magazine did a front-page story on the return of Mad Men this week, and in an inspired bit of creativity, turned the clock backwards… Read More
Lots of Impressions Doesn’t Mean Your Reaching Your Target Audience
In a recent study, Nielsen measured a campaign for a beauty care brand that was hoping to improve its image among younger women. Read More
Are you ready for a closer relationship with your customers and prospects?
By Dr. Sean Carton, Chief Creative Officer and Professor of the Practice at the University of Baltimore Unfortunately, they might not be ready for you. Read More
A look at Facebook’s Timeline visual effect on brands
When I was first joined idfive in August, I was introduced to our Facebook page. I wasn’t a… Read More
Branding Should Have a Backbone.
Here’s an interesting perspective on branding in light of the new Starbucks logo. The author makes a case against crowdsourcing design criticism, given… Read More
The Brand Gap, Lesson 1.
My wife has been doing a lot of reading lately, and one of the books she found caught my eye immediately. It’s called The… Read More
Adventures In Branding, Chapter 17.
Design pundits are abuzz over the stealth rebranding of the Gap earlier this week, and the reviews are dismal. The previous, iconic… Read More
Zappos Excellent Use of Social Media
I’m sure many of you are aware of the online shoe and clothing retailer, Zappos, but if you’re not, here’s a quick history of… Read More