This is my archive

The Truth about Branding

“Branding” is one of those words that we all use on a regular basis but can’t seem to come to a consensus about what it… Read More

The Truth about Branding

By Pete Meacham, Director of Marketing “Branding” is one of those words that we all use on a regular basis but can’t seem to come… Read More

Bad Men.

Newsweek magazine did a front-page story on the return of Mad Men this week, and in an inspired bit of creativity, turned the clock backwards… Read More

Lots of Impressions Doesn’t Mean Your Reaching Your Target Audience

In a recent study, Nielsen measured a campaign for a beauty care brand that was hoping to improve its image among younger women. Read More

Are you ready for a closer relationship with your customers and prospects?

By Dr. Sean Carton, Chief Creative Officer and Professor of the Practice at the University of Baltimore Unfortunately, they might not be ready for you. Read More

A look at Facebook’s Timeline visual effect on brands

When I was first joined idfive in August, I was introduced to our Facebook page. I wasn’t a… Read More

Branding Should Have a Backbone.

Here’s an interesting perspective on branding in light of the new Starbucks logo. The author makes a case against crowdsourcing design criticism, given… Read More

The Brand Gap, Lesson 1.

My wife has been doing a lot of reading lately, and one of the books she found caught my eye immediately. It’s called The… Read More

Adventures In Branding, Chapter 17.

Design pundits are abuzz over the stealth rebranding of the Gap earlier this week, and the reviews are dismal. The previous, iconic… Read More

Zappos Excellent Use of Social Media

I’m sure many of you are aware of the online shoe and clothing retailer, Zappos, but if you’re not, here’s a quick history of… Read More