Generation Touch
If you follow idfive, you probably know that we do a ton of marketing, communication, advertising, web design and development in the higher-ed space. A… Read More
This is my archive
Am I Having… Fun?
I remember it all too clearly- drowning in paperwork, hand paralysis from writing endlessly, constant side eyes from my parents for incessant check-writing- that was… Read More
Social Media Recruiting
Everyday more and more companies and institutions are turning to social media to educate their customers and increase brand awareness. But what many of these… Read More
Best and Worst College Web Sites for Blind Students
Having just helped out production team on a website that needed to be 508 compliant, designing websites for the visually impaired can be a problem not easily… Read More
Your Mileage May Vary
Let’s all wave at the pink elephant in the room we call “social media” and ask him to step out for a minute while we… Read More
Cheap, Fast, and Out of Control: Social Media and Recruitment
I recently had the extreme pleasure of presenting to the President’s conference of the NASCUMC (the higher-education organization of the United Methodist Church) in Palm… Read More
HIgher Ed, “Secret Shoppers,” and Why College/University Web Sites Are More Important Than Ever
Peter Toran (he’s the one on the right), VP of Planning and University Relations at the University of Baltimore (and, in the interest… Read More
Musical College Admissions Video Shootout
Yale’s got a new musical admissions video, but who can forget Appalachian State’s classic “Hot Hot Hot” extravaganza? As of today Yale’s video has 277,093… Read More
I’d Like To Apply To Your College…Oh, Nevermind.
In the last week, I’ve spent a lot of time diving through a handful of college and university websites in order to do some competitive… Read More
Meme o’ the week: How the Internet is going to kill academia
Well, the idea that the future of academia is going to be online and that physical universities are going to go away in favor… Read More