This is my archive

idfive Video a “Best in Show” at the 36th Annual Educational Advertising Awards

A feature-length video produced by integrated marketing agency idfive for the virtual unveiling of St. Mary’s College of Maryland’s Commemorative to Enslaved Peoples of Southern… Read More

Fundraising Lessons from the Age of Covid

Is there anything to learn, or should we just turn the page?  Silver linings are overrated. Sometimes, dark clouds have no… Read More

Fundraising and Branding: Friends or Foes?

Why advancement and marketing have to get along    On the face of it, it seems pretty simple. Your nonprofit’s fundraising… Read More

Marketing to Adult Learners? Try Career Counseling.

Memo to schools trying to attract adult learners: You’re doing it wrong. Now before anyone reading this gets their back… Read More

The Role of Community Colleges in a Recovering Post-COVID Marketplace

2020 was rough for education. The global pandemic not only disrupted classroom instruction all over the world, but tough economic… Read More

The Post-COVID Higher Education Marketing Saga

What does the future hold for communications in Higher Education? As we’re sure you know, that’s not an easy question to… Read More

Neurodesign: Promote Simplicity, Emote Joy, and Drive Action

Introduction Neurodesign is an emerging field of design practice that accounts for how our brains are wired to create designs that… Read More

Make Your Everyday Web Content Look and Feel Great

Think about most of the web content you consume every day. Most of that content isn’t on a slick, custom-designed homepage. It’s ordinary,… Read More

How Your CMS Can Help Your Website Redesign Project

Your website is one of your university’s most important marketing assets. Not only is it likely the first place… Read More

In-Person Vs. Online Learning Graduate Programs for Marketers

When you work in marketing, the opportunity to improve your skill set is endless.  For better or for worse, it’s a lot easier to grasp… Read More