Brands, Know Thyself
This above all: to thine own self be true, And it must follow, as the night the day, Thou canst not then be… Read More
This is my archive
Branding Liberal Arts in the Age of a Pandemic
In Mark Twain’s 1897 travelogue Following the Equator, Mr. Clemens begins chapter twenty-five with a quote from Puddin’head Wilson’s… Read More
How to Drive Value with Better Backend UX
Ask the average (or even above average) web redesign project team what UX activities are most crucial to the success of a website,… Read More
Forget the Funnel
Download PDF For marketers in higher education, recruitment season is an elaborate game of channels and funnels: Lock down your creative. Build… Read More
The Reality of Advancement in the Post-COVID Age
Recently my colleague Peter Toran weighed in on the sujet du moment: did our collective suffering… Read More
idfive Video a “Best in Show” at the 36th Annual Educational Advertising Awards
A feature-length video produced by integrated marketing agency idfive for the virtual unveiling of St. Mary’s College of Maryland’s Commemorative to Enslaved Peoples of Southern… Read More
Fundraising Lessons from the Age of Covid
Is there anything to learn, or should we just turn the page? Silver linings are overrated. Sometimes, dark clouds have no… Read More
Fundraising and Branding: Friends or Foes?
Why advancement and marketing have to get along On the face of it, it seems pretty simple. Your nonprofit’s fundraising… Read More
Marketing to Adult Learners? Try Career Counseling.
Memo to schools trying to attract adult learners: You’re doing it wrong. Now before anyone reading this gets their back… Read More
The Role of Community Colleges in a Recovering Post-COVID Marketplace
2020 was rough for education. The global pandemic not only disrupted classroom instruction all over the world, but tough economic… Read More
