This is my archive

LoJack Your Highjacked Focus Group Study

Focus groups suck. They really do. Sure, it’s a long-standing qualitative research technique that has tipped millions of decisions made by… Read More

How to Create a Trusting Partnership With Any Client

We all know the importance of trust in the world of marketing. Trust between you and your client, manager, or board members results… Read More

Building Powerful, Time-Saving Tools for Website Administrators

Website administrators spend a lot of time and energy ensuring that the content on their sites delivers a high-quality user experience. For administrators… Read More

Digital Magazines: The Trojan Horse of Content

    In 2017, over 260 billion emails were sent per day… Read More

The Prospective Student Journey Starts with Brand

The prospective student journey starts well before they see you on social media, receive a postcard in the mail, or visit your website. Read More

How to Pump-Up Your Marketing Team and Give Them a Purpose

Whenever I think of the words  “team,” “culture,” and “motivation” I’m almost always reminded of the moving speeches you find in good-old Americana sports movies. Read More

Top 3 Higher Ed Event Pitfalls and How to Avoid Them

For those of us in academia, Commencement looms just around the corner. Despite the myriad details that go into the ceremony itself,… Read More

idfive Launches SUNY Potsdam Website

Baltimore, MD  (February, 15th) Integrated marketing agency idfive has launched a redesigned website for SUNY Potsdam, an over 200-year-old school in the… Read More

Remember, You Are Marketing to Real Life People

After P&G had spent millions of dollars developing Febreze, it sold poorly. When company researchers visited the homes of their target… Read More

idfive Website Design Wins Gold in National Intramural and Recreational Sports Association Awards Program

This year, the National Intramural and Recreational Sports Association (NIRSA) awards idfive’s design of the… Read More