Toast, Don’t Boast: Messaging Tips For Your Donor Events
Whether your institution is a private liberal arts college or the state’s flagship institution, no doubt your donor events come in all shapes and sizes. Read More
This is my archive
10 Ways Free Tuition Will Change Higher Ed Marketing
When Socrates taught Plato and other wealthy Athenians, he refused payment, a position that didn’t… Read More
How Influencer Marketing Works in Higher Education
When you think of an influencer, what comes to mind? A super smart techie reviewing the newest iPhone? A famous Beauty Blogger making a tutorial… Read More
5 Lessons Learned From eduWeb Digital Summit
This year, I had the chance to attend my very first conference. The eduWeb Digital Summit was hosted in the city of Brotherly Love, Philadelphia,… Read More
UX is all about error prevention and recovery — oh, and feedback, too
When was the last time you… Read More
LoJack Your Highjacked Focus Group Study
Focus groups suck. They really do. Sure, it’s a long-standing qualitative research technique that has tipped millions of decisions made by… Read More
How to Create a Trusting Partnership With Any Client
We all know the importance of trust in the world of marketing. Trust between you and your client, manager, or board members results… Read More
Building Powerful, Time-Saving Tools for Website Administrators
Website administrators spend a lot of time and energy ensuring that the content on their sites delivers a high-quality user experience. For administrators… Read More
Digital Magazines: The Trojan Horse of Content
In 2017, over 260 billion emails were sent per day… Read More
The Prospective Student Journey Starts with Brand
The prospective student journey starts well before they see you on social media, receive a postcard in the mail, or visit your website. Read More
