This is my archive

How to Pump-Up Your Marketing Team and Give Them a Purpose

Whenever I think of the words  “team,” “culture,” and “motivation” I’m almost always reminded of the moving speeches you find in good-old Americana sports movies. Read More

Top 3 Higher Ed Event Pitfalls and How to Avoid Them

For those of us in academia, Commencement looms just around the corner. Despite the myriad details that go into the ceremony itself,… Read More

idfive Launches SUNY Potsdam Website

Baltimore, MD  (February, 15th) Integrated marketing agency idfive has launched a redesigned website for SUNY Potsdam, an over 200-year-old school in the… Read More

Remember, You Are Marketing to Real Life People

After P&G had spent millions of dollars developing Febreze, it sold poorly. When company researchers visited the homes of their target… Read More

idfive Website Design Wins Gold in National Intramural and Recreational Sports Association Awards Program

This year, the National Intramural and Recreational Sports Association (NIRSA) awards idfive’s design of the… Read More

How to Write a Compelling Alumni, Donor, or Patient Profile Story

Profile stories offer a quick and convenient way to provide your audience with a personal perspective of your organization. With few exceptions, a… Read More

A Look Back at The 2018 Higher Education Marketing Symposium

Where have we been? Where are we now? Where are we headed? Those questions were at the core of the discussions at idfive’s Higher Education… Read More

The Heart and Brain of Picking a College

Why should a prospective student choose your school? This simple question is ultimately the most important question a college website needs to answer. Why should… Read More

Improving Diversity Marketing in Higher Education

Can colleges do a better job of portraying diversity? Recently Rebecca Darmoc, a Marketing Director at Rush University College of Nursing, tackled… Read More