This is my archive

Top 9 Interesting, Innovative, & Impactful Higher Ed DEIB Initiatives

We don’t think we need to go into the details, but we think it’s safe to say that the last several years have… Read More

Are FAQs Done for Good?

For those of us born before broadband, it might seem a little strange to think of a prevalent internet feature as “old-fashioned.” But… Read More

Better Giving Through Science

In my last post I took a broad look at the research into what motivates people to donate their hard-earned… Read More

Why People Give

‘Tis the season for giving, right? Apparently so. According to donor management software company NeonOne, nearly a third (31%) of all giving for the… Read More

“This branding stuff is stupid.”

We pride ourselves in our relentless quest to find the nugget of insight from which an arresting, authentic, and memorable brand is hatched. Along the… Read More

Brands, Know Thyself

This above all: to thine own self be true, And it must follow, as the night the day, Thou canst not then be… Read More

Branding Liberal Arts in the Age of a Pandemic

In Mark Twain’s 1897 travelogue Following the Equator, Mr. Clemens begins chapter twenty-five with a quote from Puddin’head Wilson’s… Read More

How to Drive Value with Better Backend UX

Ask the average (or even above average) web redesign project team what UX activities are most crucial to the success of a website,… Read More

Forget the Funnel

Download PDF For marketers in higher education, recruitment season is an elaborate game of channels and funnels: Lock down your creative. Build… Read More

The Reality of Advancement in the Post-COVID Age

Recently my colleague Peter Toran weighed in on the sujet du moment: did our collective suffering… Read More