This is my archive

idfive Earns Two Platinum Awards from MarCom Awards

Baltimore, MD  Baltimore-based integrated marketing agency idfive is excited to share the receipt of two Association of Marketing and Communication Professionals’… Read More

Five Steps To Hedge for the Looming Enrollment Cliff

This blog post stemmed from a viewing of Dr. Carrie Phillips’ presentation ‘The Cliff is Coming: Strategies to Prepare’ at the eduWeb 2023 Conference. It… Read More

idfive Earns Two from the CASE Awards

Baltimore, MD  Baltimore-based integrated marketing agency idfive is excited to announce that it has received two Council for Advancement and Support of Education… Read More

Top 9 Interesting, Innovative, & Impactful Higher Ed DEIB Initiatives

We don’t think we need to go into the details, but we think it’s safe to say that the last several years have… Read More

Are FAQs Done for Good?

For those of us born before broadband, it might seem a little strange to think of a prevalent internet feature as “old-fashioned.” But… Read More

Better Giving Through Science

In my last post I took a broad look at the research into what motivates people to donate their hard-earned… Read More

Why People Give

‘Tis the season for giving, right? Apparently so. According to donor management software company NeonOne, nearly a third (31%) of all giving for the… Read More

“This branding stuff is stupid.”

We pride ourselves in our relentless quest to find the nugget of insight from which an arresting, authentic, and memorable brand is hatched. Along the… Read More

Brands, Know Thyself

This above all: to thine own self be true, And it must follow, as the night the day, Thou canst not then be… Read More

Branding Liberal Arts in the Age of a Pandemic

In Mark Twain’s 1897 travelogue Following the Equator, Mr. Clemens begins chapter twenty-five with a quote from Puddin’head Wilson’s… Read More