This is my archive

Video Content Made by Colleges and Universities In-House

If the success of home-spun YouTube channels has taught us anything, it’s that you don’t need high quality production value to engage a young audience. Read More

The Brand of Higher Education: Context for the Conflict

The brand of higher education seems to be torn between two extremes. On one side you’ve got the seemingly non-stop, bad press about increasing student… Read More

idfive Honored by CASE

The Council for Advancement and Support of Education awards idfive two 2015 Circle of Excellence Awards Baltimore, MD (June 9, 2015)… Read More

idfive Teams Up With D’Youville College on Website Redesign Project

Baltimore, MD (May 19, 2015) Baltimore-based integrated marketing and communications firm, idfive, is excited to announce that it will partner with Buffalo-based… Read More

5 Reasons Schools Should Use Their Newspapers to Market Their Brand

In 2015 writers finally feel loved again. Blogging is a profession. Alternative news sources are producing some of America’s best stories. School newspapers are respected… Read More

idfive Adds Four New Higher Education Clients, Expanding Its Robust National Client Base

Baltimore-based integrated marketing firm idfive signs Howard University, George Washington University, Brandeis University and the University of Dallas. Baltimore, MD (March 18, 2015) Baltimore based… Read More

The University of Baltimore and idfive Win Gold in the Collegiate Advertising Awards

Baltimore, MD (March 9, 2015) The University of Baltimore and Baltimore-based integrated marketing firm idfive received a Gold Award from the Collegiate Advertising Awards in the… Read More

idfive and the University of Baltimore Begin New 5-Year Marketing Contract

After Five Years of Student Enrollment Growth, idfive and the University of Baltimore Look Forward to Another Five Years of Inspired Creative, Results-Driven Marketing, and… Read More

idfive, the University of Baltimore and Towson University Launch Re-imagined MBA Website

Baltimore, MD (July 25, 2014) idfive and the UB/Towson MBA program are excited to announce the launch of a new UB/Towson MBA website and interactive… Read More

I’m Gonna (Maybe) Be Teaching a New Class at MICA

I met with the director of the Graphic Design MFA program last week, and we’ve stubbed out a plan to teach a usability and… Read More