This is my archive

Your Nonprofit Absolutely, Positively Should Take Part in #GivingTuesday

If you listen close enough, you can hear it. The not-so-distant rumble of retailers dragging out plastic Christmas trees, nailing… Read More

How Influencer Marketing Works in Higher Education

When you think of an influencer, what comes to mind? A super smart techie reviewing the newest iPhone? A famous Beauty Blogger making a tutorial… Read More

Top 3 Higher Ed Event Pitfalls and How to Avoid Them

For those of us in academia, Commencement looms just around the corner. Despite the myriad details that go into the ceremony itself,… Read More

Achieve Your Fundraising Goals with the Perfect Donation Form

As a mission-based agency, we partner with clients from non-profits and… Read More

A Look Back at The 2018 Higher Education Marketing Symposium

Where have we been? Where are we now? Where are we headed? Those questions were at the core of the discussions at idfive’s Higher Education… Read More

The Brand of Higher Education: Context for the Conflict

The brand of higher education seems to be torn between two extremes. On one side you’ve got the seemingly non-stop, bad press about increasing student… Read More