This is my archive

“Neither Snow Nor Rain…” – Building A Self-Evident Brand Promise

Looking outside my window on a snowy workday, I spotted a US Postal Service worker trudging from my house to the next through… Read More

Education-Based Content: It Worked For These Brands and Can Work For You

Some of the best performing content is edcuational. It’s no secret that the web is the first place that most of us to go learn… Read More

How Any Business Can Find and Display User-Generated Content on Its Website

The reality of social media is that with every passing minute, anybody in the world could post a photo, video or blog related… Read More

idfive Awarded as a SmartCEO Future 50 Company

Baltimore (January 27, 2017) The integrated advertising agency, idfive, has been named a 2017 Future 50 award winner… Read More

14 Ways to Make Video Marketing Easy

Unless you’ve been living under a rock, you know that content marketing is leaning towards video pretty heavily. It’s to the point where… Read More

1 Creative Ways to Get Millennial Travelers to Visit Your Destination

When you combine the millennial audience’s use of technology with their love for travel, you’re left with a pretty dang exciting audience group to… Read More

5 Ways to Nurture Admissions Leads With Content Marketing

Content marketing doesn’t just help you collect leads, it allows you to nurture them too. Once a lead has requested more information, purchased a product or downloaded material,… Read More

9 Questions To Ask Your Whole Team Before Starting A Higher Ed Marketing Campaign

Few endeavors in higher education embody the Anna Karenina principle as clearly as launching an integrated marketing campaign. There are seemingly… Read More

8 Ways Your Lead Generation Campaign Could Be Failing You

Online lead generation isn’t a simple process. There’re just too many pieces of the puzzle that all need to work together in order to provide a… Read More

Marketing Tips From A Newsletter Designed For College Students

No matter the industry, your marketing content should be developed for a single audience and with a single goal in mind. In higher education marketing,… Read More