This is my archive

Are FAQs Done for Good?

For those of us born before broadband, it might seem a little strange to think of a prevalent internet feature as “old-fashioned.” But… Read More

Better Giving Through Science

In my last post I took a broad look at the research into what motivates people to donate their hard-earned… Read More

Why People Give

‘Tis the season for giving, right? Apparently so. According to donor management software company NeonOne, nearly a third (31%) of all giving for the… Read More

In-Person Vs. Online Learning Graduate Programs for Marketers

When you work in marketing, the opportunity to improve your skill set is endless. For better or for worse, it’s a lot easier to grasp… Read More

How to Write a Marketing RFP That Gets Great Responses

Many elements go into a marketing RFP because RFPs tend to be, well — really, really long. And because we’d all like a break from… Read More

How Influencer Marketing Works in Higher Education

When you think of an influencer, what comes to mind? A super smart techie reviewing the newest iPhone? A famous Beauty Blogger making a tutorial… Read More

Top 3 Higher Ed Event Pitfalls and How to Avoid Them

For those of us in academia, Commencement looms just around the corner. Despite the myriad details that go into the ceremony itself,… Read More

A Look Back at The 2018 Higher Education Marketing Symposium

Where have we been? Where are we now? Where are we headed? Those questions were at the core of the discussions at idfive’s Higher Education… Read More

13 Microsites Designed to do One Thing: Recruit Students

Sometimes in higher education there are forces with competing priorities. Just sometimes, though. The stronger those forces are, the harder it is to create a… Read More

The Brand of Higher Education: Context for the Conflict

The brand of higher education seems to be torn between two extremes. On one side you’ve got the seemingly non-stop, bad press about increasing student… Read More