24/7 Pizza Box is a pizza vending machine company that serves hot, on-the-go slices within minutes on behalf of pizza shops and restaurants. The vending machine is branded to match the business it represents, and the slices are pre-made by the businesses, creating a low cost extension of the pizzeria. As an early startup looking for operators, and with a series of upcoming marketing opportunities, 24/7 Pizza Box investors came to idfive in need of strategy, design and production of a branded online presence, print marketing materials, tradeshow displays and marketing strategy.
As part of an overall brand awareness strategy as well as a targeted event campaign, idfive “served up” 24/7 Pizza Box with a website, print ads, collateral material and an immersive branded environment at the International Pizza Expo in Las Vegas. The idfive design, development, copywriting and media teams worked in tandem to dish out this range of marketing work to give the startup the professional look and feel their seasoned operators could get behind. Moving forward, our full-service work will also include search engine marketing and social media strategy—a cohesive effort that’s helping to put “The World’s Smallest Pizzeria” on the map just in time to promote the brand to a national audience.