Healthcare Marketing: Video, Storytelling, and Content Strategy
Since everyone in healthcare marketing is clued into the immense power of storytelling with video, sophisticated marketers have to level up their output… Read More
This is my archive
Better Giving Through Science
In my last post I took a broad look at the research into what motivates people to donate their hard-earned… Read More
Why People Give
‘Tis the season for giving, right? Apparently so. According to donor management software company NeonOne, nearly a third (31%) of all giving for the… Read More
idfive and The Compass Group to Host Fundraising Webinar
Baltimore, MD Digital agency idfive and fundraising consultants The Compass Group… Read More
The Reality of Advancement in the Post-COVID Age
Recently my colleague Peter Toran weighed in on the sujet du moment: did our collective suffering… Read More
Fundraising Lessons from the Age of Covid
Is there anything to learn, or should we just turn the page? Silver linings are overrated. Sometimes, dark clouds have no… Read More
Fundraising and Branding: Friends or Foes?
Why advancement and marketing have to get along On the face of it, it seems pretty simple. Your nonprofit’s fundraising… Read More
Online Philanthropic Giving Increased 21% in 2020
COVID had an immense impact on how much we spent, consumed, and gave in 2020. We’re all doing a lot more… Read More
Neurodesign: Promote Simplicity, Emote Joy, and Drive Action
Introduction Neurodesign is an emerging field of design practice that accounts for how our brains are wired to create designs that… Read More
Toast, Don’t Boast: Messaging Tips For Your Donor Events
Whether your institution is a private liberal arts college or the state’s flagship institution, no doubt your donor events come in all shapes and sizes. Read More
