Social Media: You’re Probably Doing it Wrong
By now, it’s a pretty sure bet that we’d all agree that social media has become a key component of any organization’s marketing plan. This… Read More
This is my archive
A Sneaking Feeling About the State of TV
Do you ever get one of those feelings that things aren’t quite what they seem? Sure, everything around you looks normal and you haven’t received… Read More
Ditching the Click
Imagine for a moment that you’re the VP of Communications at a Washington, DC-based organization tasked with influencing national policy on a particular issue. Then,… Read More
Top 5 Digital Marketing Trends for 2015-ish
By Dr. Sean Carton, Chief Creative Officer and Professor of the Practice at the University of Baltimore September might be considered by some to be… Read More
Hello, Left Brain! Creativity in the Digital Age
Human beings love to categorize stuff and put it in mental “boxes.” It’s a skill that served our primitive ancestors well by allowing them to… Read More
Reading Less, Watching More: Prepare for the Future of Video
By Dr. Sean Carton, Chief Creative Officer and Professor of the Practice at the University of Baltimore In July 2008, Nicholas Carr published an essay… Read More
Disruption, Disintermediation, the Collaborative Economy, and the Future of Media
By Dr. Sean Carton, Chief Creative Officer and Professor of the Practice at the University of Baltimore If you’re not someone who follows the latest… Read More
Conventional Wisdom & The Myth of the “Digital Native”
By Dr. Sean Carton, Chief Creative Officer and Professor of the Practice at the University of Baltimore Why does something that “everybody knows” often feel… Read More
Dear Digital Marketers: Don’t Forget About the Boomers
By Dr. Sean Carton, Chief Creative Officer and Professor of the Practice at the University of Baltimore If you’ve spent more than a few minutes… Read More
The Next Golden Age of Advertising – Part II
By Dr. Sean Carton, Chief Creative Officer and Professor of the Practice at the University of Baltimore Earlier this month, we broke down the three… Read More