Clearly, a demented 5 year old named your company
As part of our client work, we’re often required to make recommendations for third-party, off-the-shelf software solutions for our clients. This involves a lot of… Read More
This is my archive
Egosurfing Your Unborn Child’s Name
Earlier this week, the Wall Street Journal had an interesting article about a mother who picked her unborn child’s name by how poorly the name… Read More
Unfortunately, there’s no recipe for originality…
There is no recipe for originality or authenticity, but there are some pointers on how to find it. Bill Breen’s great… Read More
Silly 1,400 Year Old Company Not Hedging Against External Factors
They tell you that most small businesses go belly-up inside of two years. If you can turn a profit by your third year, then… Read More
Doritos Queen – a dairy queen disaster
The old Dairy queen logo had some compelling features. The typography is startlingly modern, the shape is retro-fifties and the whole package sings… Read More
Hitachi and Middle America
Corporations are sometimes tone-deaf to their real customers, their messaging is off kilter or out of step with the people who are the actual decision… Read More
More on the Howard Schultz/Starbucks Memo
NPR did a story this weekend on the Starbucks brouhaha. They went to Pike Market in Seattle to visit the original Starbucks, and it was… Read More
More on the Howard Schultz/Starbucks Memo
NPR did a story this weekend on the Starbucks brouhaha. They went to Pike Market in Seattle to visit the original Starbucks, and it was… Read More
Citi’s Identity
The original sketch of the Citi logo, appropriately on a napkin, by Paula Scher (of Pentagram) in 1998. Read More
Re-branding a country? Why not? Particularly if it is needed.
If ever there was a country more in need of a re-branding, it is Argentina. The eighth-largest country in the world… Read More