This is my archive

5 Ways to Keep Your Email Audience Happy

As far as likeability goes, email is the perennial Prom King of marketing. The numbers don’t lie: 72% of… Read More

Top 3 Trends in Digital Media: Marketing Automation, Mobile Marketing, and Content Marketing

Digital media is in our DNA. And because we live this stuff, keeping current is something we do naturally. But we don’t just work to… Read More

Video Content Made by Colleges and Universities In-House

If the success of home-spun YouTube channels has taught us anything, it’s that you don’t need high quality production value to engage a young audience. Read More

Why Good Designers Don’t Ignore SEO

While we all understand the importance of SEO, it’s generally treated as an afterthought to design and development choices. In some cases, websites will actually… Read More

Building a “Local” Brand Identity Through Content Marketing

Yesterday my coworker came into the office and told me that his Butcher had a blog. That same day, I listened… Read More

Top 5 Digital Marketing Trends for 2015-ish

By Dr. Sean Carton, Chief Creative Officer and Professor of the Practice at the University of Baltimore September might be considered by some to be… Read More

Making the Perfectly Optimized Page

SEO is all about content, context and links. Over on the MOZ Blog they’ve put together this handy, visual guide detailing all the important aspects… Read More

New Study Answers the Question: “What Social Network Should I Use?”

When the topic of using social media to reach out to customers and prospects comes up, it’s inevitable that one of the first questions we… Read More

The 13% or: Why Everyone Should Be Investing in Paid Search and SEO

This morning, browsing through emails, this headline caught my attention – When You Search Google, Only 13% of the Screen Has Real… Read More