A Look Back at The 2018 Higher Education Marketing Symposium
Where have we been? Where are we now? Where are we headed? Those questions were at the core of the discussions at idfive’s Higher Education… Read More
This is my archive
The Heart and Brain of Picking a College
Why should a prospective student choose your school? This simple question is ultimately the most important question a college website needs to answer. Why should… Read More
The Power of Flexible Brands
The year is 1994. You’re in the family van, hours into a road trip. Your little sister restates the obvious: I’m hungry! There is no… Read More
Watching a Grown Man Cry in a Grocery Store and Other Ways Your Business Could Use a Chief Anthropologist
I’m Chief Anthropologist at idfive. As far as I’m concerned, it’s the best and worst job title in marketing today. When a potential client sees… Read More
Adapt Your Marketing Strategy to Facebook’s Ever Growing Business Page
The Facebook business page has come so far so fast that not only have most marketers not noticed the new tools, but they also haven’t figured out… Read More
The Difference Between Good Email Marketing and Great Email Marketing: Audience Segmentation
Considering an email marketing campaign? Good call. Not only is email one of the most effective tactics… Read More
The Long Sell: When Mission-Based Brands Solve Long-Term Needs
Brands in industries like education, not for profit, community service and environmental protection tend to have one thing in common: they sell delayed… Read More
“Neither Snow Nor Rain…” – Building A Self-Evident Brand Promise
Looking outside my window on a snowy workday, I spotted a US Postal Service worker trudging from my house to the next through… Read More
Education-Based Content: It Worked For These Brands and Can Work For You
Some of the best performing content is edcuational. It’s no secret that the web is the first place that most of us to go learn… Read More
14 Ways to Make Video Marketing Easy
Unless you’ve been living under a rock, you know that content marketing is leaning towards video pretty heavily. It’s to the point where… Read More
