This is my archive

Getting Drafty

Why you should use AI to generate first drafts and not feel bad about it. In the chaotic twists and turns of the… Read More

Hormones. Yeah, that’s right, hormones.

If we’re being honest, it’s a little exhausting keeping up with all the chatter around artificial intelligence. But, it is important, and there’s… Read More

From Intern to Team Member

Internships at a creative agency are an excellent opportunity to learn—how fast-paced the work can sometimes be, the collaboration that happens across departments,… Read More

Is Less More?

Is less more? This summer, idfive decided to FAFO.  Starting June 2, our team started chopping Fridays in half for the… Read More

Celebrating Juneteenth in Baltimore and Beyond

As a team at idfive, we’re committed to equity, equality, and racial justice. In honor of Juneteenth, we’re taking the time to reflect… Read More

Revamp Your Content Strategy

The United Kingdom got a new reigning monarch for the first time in 60 years back in September of 2022. Seems like a noteworthy event,… Read More

Creating Social and Culturally Aware Campaigns

Diversity and Representation are essential to creating a more equitable society That’s just a statement of fact. People come in all… Read More

idfive Welcomes Two New Additions to Fortify Creative and Development Teams

Baltimore, MD integrated marketing agency idfive has hired Christian Mortlock and Brad Walker as the newest additions to its growing creative and web development teams. Read More

idfive Welcomes New Creative Leadership

Baltimore, MD Integrated marketing agency idfive has hired Kathe Flynn and Ben Johnson to senior creative positions. Flynn brings more than two… Read More

Skip Brand, Go Straight to Culture

Too often, marketers talk about brand and culture as separate things. You hear things like, “We need to connect our brand with the… Read More