This is my archive

Are FAQs Done for Good?

For those of us born before broadband, it might seem a little strange to think of a prevalent internet feature as “old-fashioned.” But… Read More

Better Giving Through Science

In my last post I took a broad look at the research into what motivates people to donate their hard-earned… Read More

Why People Give

‘Tis the season for giving, right? Apparently so. According to donor management software company NeonOne, nearly a third (31%) of all giving for the… Read More

“This branding stuff is stupid.”

We pride ourselves in our relentless quest to find the nugget of insight from which an arresting, authentic, and memorable brand is hatched. Along the… Read More

Brands, Know Thyself

This above all: to thine own self be true, And it must follow, as the night the day, Thou canst not then be… Read More

idfive and The Compass Group to Host Fundraising Webinar

Baltimore, MD Digital agency idfive and fundraising consultants The Compass Group… Read More

How to Drive Value with Better Backend UX

Ask the average (or even above average) web redesign project team what UX activities are most crucial to the success of a website,… Read More

The Reality of Advancement in the Post-COVID Age

Recently my colleague Peter Toran weighed in on the sujet du moment: did our collective suffering… Read More

Fundraising and Branding: Friends or Foes?

Why advancement and marketing have to get along    On the face of it, it seems pretty simple. Your nonprofit’s fundraising… Read More

Online Philanthropic Giving Increased 21% in 2020

COVID had an immense impact on how much we spent, consumed, and gave in 2020.  We’re all doing a lot more… Read More