This is my archive

7 Steps to Writing an RFP That Will Get You Great Responses

There are so many elements that go into an RFP because RFPs tend to be, well — really, really long. And because I’d like to… Read More

The Key to Purposeful Animation in Advertising

With the rise of social media and other digital mediums, animation has taken a front-row seat in the world of marketing and advertising. Read More

Why Budget-Strapped Marketers Should Take a Risk on Specific Messaging

If you want to make a real connection with another person, what do you do? If you’re like most of us, you don’t… Read More

Toast, Don’t Boast: Messaging Tips For Your Donor Events

Whether your institution is a private liberal arts college or the state’s flagship institution, no doubt your donor events come in all shapes and sizes. Read More

Your Nonprofit Absolutely, Positively Should Take Part in #GivingTuesday

If you listen close enough, you can hear it.  The not-so-distant rumble of retailers dragging out plastic Christmas trees, nailing up… Read More

idfive Hosts Nonprofit Make-A-Thon in Baltimore City

This year, idfive had the pleasure of hosting Make a Mark, Baltimore, the event that partners designers, developers, writers, and other creative professionals with local… Read More

How Lack of Empathy in Design Can Cause Real Consequences

This past June, the Maryland Motor Vehicle Administration became an unlikely case study in empathetic design as its handling of a new license… Read More

It Takes More: idfive’s Day of Giving With the Maryland Food Bank

Last Saturday a group of fivers got together to package meal kits in the Maryland Food Bank (MFB) warehouse for our annual, company-wide… Read More

UX is all about error prevention and recovery — oh, and feedback, too

When was the last time you… Read More

LoJack Your Highjacked Focus Group Study

Focus groups suck. They really do. Sure, it’s a long-standing qualitative research technique that has tipped millions of decisions made by… Read More