Gamification: The Next Big Thing?
By Dr. Sean Carton, Chief Creative Officer and Professor of the Practice at the University of Baltimore If you’re in advertising, marketing, communications, or sales,… Read More
This is my archive
Collaboration is the Name of The Game
Budgets are shrinking ,but the same stuff still needs to get done. One way to get things done and not lose money is through collaboration. Read More
Social Media Strategy Checklist
For all of you who aren’t following me on ClickZ, I thought I’d re-post the pithiest part of my latest article: the 10 point… Read More
Hitachi and Middle America
Corporations are sometimes tone-deaf to their real customers, their messaging is off kilter or out of step with the people who are the actual decision… Read More
Commoditization of Starbucks?!? Say it ain’t so!
Starbucks chairman Howard Schultz allegedly wrote this memo to CEO Jim Donald earlier this month. There is some doubt in the blogs I have read… Read More
CareerBuilder knocks C-K, C-K cuts Back
So you have all heard of careerbuilder, you know, the monkeys & whatnot. What is interesting is that several years ago you may NOT have… Read More
AOL Bets Big on Ads
Earlier this week, AOL announced a departure from their subscription based revenue model. They plan to make cash by selling ad space. In fact,… Read More
Customer Experience: The Last Competitive Advantage
Recently, we lost our resident tech guru to greener pastures in the Pacific North West. All of the office… Read More
Jane Jacobs & the web
For someone who grew up disliking the bustle, noise and apparent violence of the city, Jane Jacobs was a real eye opener. Read More
Measuring The Death of Broadcast Radio
The radio. It’s that thing with knobs and buttons on your car’s dashboard. All indicators say that radio is losing ground to internet radio, podcasting,… Read More