This is my archive

The Heart and Brain of Picking a College

Why should a prospective student choose your school? This simple question is ultimately the most important question a college website needs to answer. Why should… Read More

13 Microsites Designed to do One Thing: Recruit Students

Sometimes in higher education there are forces with competing priorities. Just sometimes, though. The stronger those forces are, the harder it is to create a… Read More

Adapt Your Marketing Strategy to Facebook’s Ever Growing Business Page

The Facebook business page has come so far so fast that not only have most marketers not noticed the new tools, but they also haven’t figured out… Read More

The Difference Between Good Email Marketing and Great Email Marketing: Audience Segmentation

Considering an email marketing campaign? Good call. Not only is email one of the most effective tactics… Read More

The Long Sell: When Mission-Based Brands Solve Long-Term Needs

Brands in industries like education, not for profit, community service and environmental protection tend to have one thing in common: they sell delayed… Read More

“Neither Snow Nor Rain…” – Building A Self-Evident Brand Promise

Looking outside my window on a snowy workday, I spotted a US Postal Service worker trudging from my house to the next through… Read More

Education-Based Content: It Worked For These Brands and Can Work For You

Some of the best performing content is edcuational. It’s no secret that the web is the first place that most of us to go learn… Read More

How Any Business Can Find and Display User-Generated Content on Its Website

The reality of social media is that with every passing minute, anybody in the world could post a photo, video or blog related… Read More

1 Creative Ways to Get Millennial Travelers to Visit Your Destination

When you combine the millennial audience’s use of technology with their love for travel, you’re left with a pretty dang exciting audience group to… Read More

5 Ways to Nurture Admissions Leads With Content Marketing

Content marketing doesn’t just help you collect leads, it allows you to nurture them too. Once a lead has requested more information, purchased a product or downloaded material,… Read More