Building a Content Marketing Strategy for Medium
The perks of Medium are pretty obvious. The channel is free to use, has a built in audience, and it provides content creators with… Read More
This is my archive
The Armageddon of Your Digital Marketing Strategy
By Dr. Sean Carton, Chief Creative Officer and Professor of the Practice at the University of Baltimore On August 12, 1883, astronomer Jose Bonilla was… Read More
On Content Strategy
We often get companies asking about content strategy. The answer is never the same but always similar. “It depends on you, your goals and… Read More
Notes On Social Media for B2B
Developing a social media strategy for a B2B business can be a little trickier than your average consumer engagement strategy on Facebook. Business-to-Business marketing seems… Read More
Researchers Beware: Users Lie
We’ve always know what users say and what they do are often not the same. There are many reasons for this phenomenon. According to Jacob… Read More
Making Sense of Mobile Madness
By Dr. Sean Carton, Chief Creative Officer and Professor of the Practice at the University of Baltimore When the topic of “mobile” comes up, one… Read More
Gamification: The Next Big Thing?
By Dr. Sean Carton, Chief Creative Officer and Professor of the Practice at the University of Baltimore If you’re in advertising, marketing, communications, or sales,… Read More
Collaboration is the Name of The Game
Budgets are shrinking ,but the same stuff still needs to get done. One way to get things done and not lose money is through collaboration. Read More
Social Media Strategy Checklist
For all of you who aren’t following me on ClickZ, I thought I’d re-post the pithiest part of my latest article: the 10 point… Read More
Hitachi and Middle America
Corporations are sometimes tone-deaf to their real customers, their messaging is off kilter or out of step with the people who are the actual decision… Read More