This is my archive

Building a Content Marketing Strategy for Medium

  The perks of Medium are pretty obvious. The channel is free to use, has a built in audience, and it provides content creators with… Read More

The Armageddon of Your Digital Marketing Strategy

By Dr. Sean Carton, Chief Creative Officer and Professor of the Practice at the University of Baltimore On August 12, 1883, astronomer Jose Bonilla was… Read More

On Content Strategy

We often get companies asking about content strategy.  The answer is never the same but always similar. “It depends on you, your goals and… Read More

Notes On Social Media for B2B

Developing a social media strategy for a B2B business can be a little trickier than your average consumer engagement strategy on Facebook. Business-to-Business marketing seems… Read More

Researchers Beware: Users Lie

We’ve always know what users say and what they do are often not the same. There are many reasons for this phenomenon. According to Jacob… Read More

Making Sense of Mobile Madness

By Dr. Sean Carton, Chief Creative Officer and Professor of the Practice at the University of Baltimore When the topic of “mobile” comes up, one… Read More

Gamification: The Next Big Thing?

By Dr. Sean Carton, Chief Creative Officer and Professor of the Practice at the University of Baltimore If you’re in advertising, marketing, communications, or sales,… Read More

Collaboration is the Name of The Game

Budgets are shrinking ,but the same stuff still needs to get done. One way to get things done and not lose money is through collaboration. Read More

Social Media Strategy Checklist

For all of you who aren’t following me on ClickZ, I thought I’d re-post the pithiest part of my latest article: the 10 point… Read More

Hitachi and Middle America

Corporations are sometimes tone-deaf to their real customers, their messaging is off kilter or out of step with the people who are the actual decision… Read More