This is my archive

How Any Business Can Find and Display User-Generated Content on Its Website

The reality of social media is that with every passing minute, anybody in the world could post a photo, video or blog related… Read More

1 Creative Ways to Get Millennial Travelers to Visit Your Destination

When you combine the millennial audience’s use of technology with their love for travel, you’re left with a pretty dang exciting audience group to… Read More

5 Ways to Nurture Admissions Leads With Content Marketing

Content marketing doesn’t just help you collect leads, it allows you to nurture them too. Once a lead has requested more information, purchased a product or downloaded material,… Read More

9 Questions To Ask Your Whole Team Before Starting A Higher Ed Marketing Campaign

Few endeavors in higher education embody the Anna Karenina principle as clearly as launching an integrated marketing campaign. There are seemingly… Read More

8 Ways Your Lead Generation Campaign Could Be Failing You

Online lead generation isn’t a simple process. There’re just too many pieces of the puzzle that all need to work together in order to provide a… Read More

Marketing Tips From A Newsletter Designed For College Students

No matter the industry, your marketing content should be developed for a single audience and with a single goal in mind. In higher education marketing,… Read More

6 Marketing Goals Your University Blog Can Accomplish If Done Right

The biggest mistake a student recruitment team can make with its content marketing effort is distributing articles that were never designed for student recruitment in the first place. While student newspapers,… Read More

Five Link Building Tactics You Can do by the End of The Week

Impactful, scrappy, and often underutilized, link building is the sixth man of content marketing/SEO strategy. The tactic includes getting 3rd party websites to link to your sites, either because… Read More

5 Ways to Keep Your Email Audience Happy

As far as likeability goes, email is the perennial Prom King of marketing. The numbers don’t lie: 72% of… Read More

Top 3 Trends in Digital Media: Marketing Automation, Mobile Marketing, and Content Marketing

Digital media is in our DNA. And because we live this stuff, keeping current is something we do naturally. But we don’t just work to… Read More