This is my archive

Marketing to Adult Learners? Try Career Counseling.

Memo to schools trying to attract adult learners: You’re doing it wrong. Now before anyone reading this gets their… Read More

The Role of Community Colleges in a Recovering Post-COVID Marketplace

2020 was rough for education. The global pandemic not only disrupted classroom instruction all over the world, but tough economic… Read More

The Post-COVID Higher Education Marketing Saga

What does the future hold for communications in Higher Education? As we’re sure you know, that’s not an easy question to… Read More

Remote Team Building

Virtual Scavenger Hunt: Finding Team Connection “I had no idea so many people had vinyl record collections!” This isn’t… Read More

Make Your Everyday Web Content Look and Feel Great

Think about most of the web content you consume every day. Most of that content isn’t on a slick, custom-designed homepage. It’s ordinary,… Read More

Create Once, Publish Everywhere Across a University Community

No matter their size, universities must cater to a wide array of audiences: faculty, students, staff, administrators, and the general public. The quality… Read More

How Your CMS Can Help Your Website Redesign Project

Your website is one of your university’s most important marketing assets. Not only is it likely the first place… Read More

Could COVID-19 Be a Catalyst for Change?

When you’re living through a pandemic it’s hard to think about the future. A widespread, often deadly disease for which there’s no cure forces life… Read More

University Marketers: Can Your Institution Answer These 10 COVID-Related Questions?

Let’s skip the obligatory “in these challenging times” and cut right to the chase: This will be the toughest summer for university communications teams that… Read More

Eeny, meeny, miny, moe

Have you ever made a logical decision? One where you felt reason led you to an undeniable solution? If so, you are kidding yourself. You… Read More