This is my archive

The Heart and Brain of Picking a College

Why should a prospective student choose your school? This simple question is ultimately the most important question a college website needs to answer. Why should… Read More

Improving Diversity Marketing in Higher Education

Can colleges do a better job of portraying diversity? Recently Rebecca Darmoc, a Marketing Director at Rush University College of Nursing, tackled… Read More

Colleges and Cash Crops – Creating New Revenue Streams

For several years, colleges big and small have faced tough economic times. Tuition rates continue to rise, leaving many to offer… Read More

Integrated Marketing Agency idfive Achieves 30 Percent Growth and Opens News Offices in the U.S. and South America

BALTIMORE, September 11th, 2017  idfive, an integrated advertising, web design and brand-consulting agency, has grown its workforce by more than 30 percent… Read More

What Marketers Can Learn From The Worst Higher Education Website Ever

It seemed highly unlikely that web brutalism, a design style that is intentionally clunky, ugly and outdated, would ever be… Read More

The Power of Flexible Brands

The year is 1994. You’re in the family van, hours into a road trip. Your little sister restates the obvious: I’m hungry! There is no… Read More

Preparing Your Website For Voice-Recognition Usability

As an English native living in America who’s accent can often be hard for technology to understand, this is a bit of a… Read More

Introducing: Culture Soak – A multimedia learning journey for marketing strategists, creatives, and communicators.

People form predictable habits and routines. After work we head home, watch a familiar TV show, read a book by our favorite author,… Read More

Heuristic Review: A Little Known — and Powerful — User Experience Tool

User experience is that intercept where sociology, anthropology, communication, psychology, technology, art, design, writing, and marketing come together.  Experts in the field often use different methods–such… Read More

University Of Baltimore And idfive Create A PokemonGO Hotspot At Artscape

UB and idfive to sponsor 18 hours of Pokemon lure modules at Artscapes’s Gamescape exhibition. The University of Baltimore and Baltimore advertising… Read More