This is my archive

How UX Designers Can Use Neurodesign to Boost Focus and Productivity

Multitasking is the biggest con the modern world has ever sold us, right up there with fad diets that promise you can eat nothing but… Read More

The Story of idfive’s Longevity and Impact

Last week, the idfive team celebrated our 20th anniversary. The party reminded us just how far we’ve come. Even though it was virtual,… Read More

Writing for the Web in The Era of Artificial Intelligence

A Guide for Search Engines, AI, IA, and Human Brains All people have brains, right? And each brain seeks to answer questions differently. Read More

Making Your PDF Content Accessible

Just like websites, PDFs must be built with accessibility in mind, allowing all users and assistive technologies to access the document’s content. Industry… Read More

Healthcare Marketing: Video, Storytelling, and Content Strategy

Since everyone in healthcare marketing is clued into the immense power of storytelling with video, sophisticated marketers have to level up their output… Read More

Are FAQs Done for Good?

For those of us born before broadband, it might seem a little strange to think of a prevalent internet feature as “old-fashioned.” But… Read More

Numbers Don’t Lie—2021 Was One For the Books

It’s hard not to get a little reflective when staring down the finish line for 2021. We accomplished so much together—here are just a few… Read More

Better Giving Through Science

In my last post I took a broad look at the research into what motivates people to donate their hard-earned… Read More

Why People Give

‘Tis the season for giving, right? Apparently so. According to donor management software company NeonOne, nearly a third (31%) of all giving for the… Read More

Brands, Know Thyself

This above all: to thine own self be true, And it must follow, as the night the day, Thou canst not then be… Read More