This is my archive

Writing for the Web in The Era of Artificial Intelligence

A Guide for Search Engines, AI, IA, and Human Brains All people have brains, right? And each brain seeks to answer questions differently. Read More

Tactical Intelligence: Fiver Tips for Accelerated Expertise

Tactical: of or relating to small-scale actions serving a larger purpose Intelligence: the ability to learn or understand or to deal… Read More

From Hope to Action: Lean on Marketing to Avoid the Enrollment Cliff

Hope is not a strategy. Like it or not, doing nothing, or worse yet, hope is not a strategy for colleges and universities… Read More

Why You Should Implement a Cross-Division Advisory Group

Marketing Tips: Cross-Division Advisory Groups Want to launch a successful marketing project for your organization? Tap into (a select few of) your stakeholders. What do… Read More

Public Trust in Higher-Ed Plummeting, A Serious Brand Problem

The latest Gallup survey on U.S. confidence in higher education spotlights a chilling drop in public trust. This nearly evenly… Read More

Five Steps To Hedge for the Looming Enrollment Cliff

This blog post stemmed from a viewing of Dr. Carrie Phillips’ presentation ‘The Cliff is Coming: Strategies to Prepare’ at the eduWeb 2023 Conference. It… Read More

idfive Earns Two from the CASE Awards

Baltimore, MD  Baltimore-based integrated marketing agency idfive is excited to announce that it has received two Council for Advancement and Support of Education… Read More

Top 9 Interesting, Innovative, & Impactful Higher Ed DEIB Initiatives

We don’t think we need to go into the details, but we think it’s safe to say that the last several years have… Read More

Reaching the Xennial Audience

Targeting generational audiences is always a challenge for marketers. Gen Z might drag you for being cheugy if your post is cringey, or… Read More