Instantly Improve Your Brand Designs With the Golden Ratio
You may remember learning about the Golden Ratio in your high school geometry class, but did you know that if you use those… Read More
This is my archive
Web Typography and Its Impact on User Experience and Branding
A Brief History of Fonts Online In 2006 web luminary Oliver Reichenstein proclaimed that “web design is… Read More
Brand Love in the Time of Instagram
How Do Brands Make Us Feel? A wise man (actually, it was our Creative Director Matt McDermott) once said that brand is “everything that goes… Read More
The Power of Flexible Brands
The year is 1994. You’re in the family van, hours into a road trip. Your little sister restates the obvious: I’m hungry! There is no… Read More
Don’t Make Your Ads Look Like Other Ads
The “Passable Movie” Cycle Popular vlogger Evan Puschak argues in his The Nerdwriter series that the only thing worse… Read More
Websites That Create an Experience
When creating a website you need to find a balance between conveying information and providing an experience. With a more informational website you… Read More
Yahoo! Reveals New Logo After 30 Days of Change Campaign
Yahoo! logo from 1995 to 2013. Late last week Yahoo! announced and revealed it’s final decision on it’s new logo (below). After 18… Read More
Boosting Credibility with Design, Usability and Social Media
By Dr. Sean Carton, Chief Creative Officer and Professor of the Practice at the University of Baltimore In the “real world,” a lot of purchasing… Read More
Action-Driven Design: Capitalize Trust Design
By Andres Zapata, SVP of Strategy and Professor at Maryland Institute College of Art When we wrote about “Trust Design,” we argued that… Read More
Trust Design: Pulling on the Strings of Success
By Andres Zapata, SVP of Strategy and Professor at Maryland Institute College of Art It’s no secret that the best design evokes the most powerful… Read More