This is my archive

“Quick Response” proves to have traction in higher-ed campaigns as idfive and The University of Baltimore win Case Award

The University of Baltimore, one of Maryland’s fastest growing institutions, has continued its partnership with idfive, earning yet another award for a bold, forward-thinking marketing… Read More

International Student Recruitment in the Digital Age

By Pete Meacham, Director of Marketing Last year, Global Campus released an informal survey about the use of social media in international recruiting based on… Read More

The Not-So-Distant Future of Distance Learning

By Dr. Sean Carton, Chief Creative Officer and Professor of the Practice at the University of Baltimore Pearson and Google are poised to disrupt the… Read More

What would you do to boost the leads generated by your marketing efforts?

By Dr. Sean Carton, Chief Creative Officer and Professor of the Practice at the University of Baltimore Who doesn’t want more leads? Competition for students… Read More

The Johns Hopkins Carey Business School Partners with idfive to Execute Leading-Edge Growth Strategy

The Johns Hopkins Carey Business School roots its curriculum in innovative, sustainable, responsible and forward-thinking principles. In the spirit of ‘practicing what you preach’, the… Read More

Prospective Undergraduates Want to be Phoned

According to “The Medium Is the Message: Should a College Call, Text or Tweet?” a New York Times… Read More

Presenting at 2011 EDUWEB Conference

Andres Zapata Presents “ROI of UI” at the 2011 EDUWEB Conference idfive’s SVP of Strategy and co-founder spoke about the “ROI of UI” at the… Read More

Speaking about Social Media Strategies at the Council for Independent Colleges Media Conference

Social Media Strategy in Higher Education Dr. Sean Carton spoke at the Council for Independent Colleges Media Conference about social media strategies for higher education… Read More

“Individualization” in Higher-Ed

Recently, after I was reading Aaron’s very thoughtful post on the dangers of personalized search results and the “filter bubbles” of belief confirmation they can… Read More

idfive and the University of Baltimore get AMA’s “Best Education Category Campaign” Award

A 300% Increase in Lead Generation Wins idfive and the University of Baltimore the AMA’s “Best Education Category Campaign” award The American Marketing Association (AMA)… Read More