This is my archive

Ask an intern: reasons to consider an agency internship

Summer internships provide valuable experience for college students transitioning into the workforce.  The number of options available to marketing and advertising… Read More

Better Giving Through Science

In my last post I took a broad look at the research into what motivates people to donate their hard-earned… Read More

Why People Give

‘Tis the season for giving, right? Apparently so. According to donor management software company NeonOne, nearly a third (31%) of all giving for the… Read More

“This branding stuff is stupid.”

We pride ourselves in our relentless quest to find the nugget of insight from which an arresting, authentic, and memorable brand is hatched. Along the… Read More

Brands, Know Thyself

This above all: to thine own self be true, And it must follow, as the night the day, Thou canst not then be… Read More

Branding Liberal Arts in the Age of a Pandemic

In Mark Twain’s 1897 travelogue Following the Equator, Mr. Clemens begins chapter twenty-five with a quote from Puddin’head Wilson’s… Read More

Forget the Funnel

Download PDF For marketers in higher education, recruitment season is an elaborate game of channels and funnels: Lock down your creative. Build… Read More

The Reality of Advancement in the Post-COVID Age

Recently my colleague Peter Toran weighed in on the sujet du moment: did our collective suffering… Read More

Fundraising and Branding: Friends or Foes?

Why advancement and marketing have to get along    On the face of it, it seems pretty simple. Your nonprofit’s fundraising… Read More

Running an Effective Remote Workshop

How to get the best results, even when we’re all sick of this sh*t If there’s a silver lining to be found in… Read More