Revamp Your Content Strategy
The United Kingdom got a new reigning monarch for the first time in 60 years back in September of 2022. Seems like a noteworthy event,… Read More
This is my archive
Ask an intern: reasons to consider an agency internship
Summer internships provide valuable experience for college students transitioning into the workforce. The number of options available to marketing and advertising… Read More
Better Giving Through Science
In my last post I took a broad look at the research into what motivates people to donate their hard-earned… Read More
Why People Give
‘Tis the season for giving, right? Apparently so. According to donor management software company NeonOne, nearly a third (31%) of all giving for the… Read More
“This branding stuff is stupid.”
We pride ourselves in our relentless quest to find the nugget of insight from which an arresting, authentic, and memorable brand is hatched. Along the… Read More
Brands, Know Thyself
This above all: to thine own self be true, And it must follow, as the night the day, Thou canst not then be… Read More
Branding Liberal Arts in the Age of a Pandemic
In Mark Twain’s 1897 travelogue Following the Equator, Mr. Clemens begins chapter twenty-five with a quote from Puddin’head Wilson’s… Read More
Forget the Funnel
Download PDF For marketers in higher education, recruitment season is an elaborate game of channels and funnels: Lock down your creative. Build… Read More
The Reality of Advancement in the Post-COVID Age
Recently my colleague Peter Toran weighed in on the sujet du moment: did our collective suffering… Read More
Fundraising and Branding: Friends or Foes?
Why advancement and marketing have to get along On the face of it, it seems pretty simple. Your nonprofit’s fundraising… Read More
