This is my archive

The Key to Purposeful Animation in Advertising

With the rise of social media and other digital mediums, animation has taken a front-row seat in the world of marketing and advertising. Read More

Why Budget-Strapped Marketers Should Take a Risk on Specific Messaging

If you want to make a real connection with another person, what do you do? If you’re like most of us, you don’t… Read More

Toast, Don’t Boast: Messaging Tips For Your Donor Events

Whether your institution is a private liberal arts college or the state’s flagship institution, no doubt your donor events come in all shapes and sizes. Read More

How High School Students Use College Websites, According to the Data

Today’s high school students are rapidly developing new ways of researching colleges online – from social media to texting to virtual reality. Are you… Read More

10 Ways Free Tuition Will Change Higher Ed Marketing

When Socrates taught Plato and other wealthy Athenians, he refused payment, a position that didn’t… Read More

How Influencer Marketing Works in Higher Education

When you think of an influencer, what comes to mind? A super smart techie reviewing the newest iPhone? A famous Beauty Blogger making a tutorial… Read More

LoJack Your Highjacked Focus Group Study

Focus groups suck. They really do. Sure, it’s a long-standing qualitative research technique that has tipped millions of decisions made by… Read More

Digital Magazines: The Trojan Horse of Content

    In 2017, over 260 billion emails were sent per day… Read More

The Prospective Student Journey Starts with Brand

The prospective student journey starts well before they see you on social media, receive a postcard in the mail, or visit your website. Read More

When You’re Afraid to Fail But You Gotta Create Anyway

When asked to write on the fear of failure, I bristled a little. I knew tackling this topic would require a particular level of vulnerability. Read More