How High School Students Use College Websites, According to the Data
Today’s high school students are rapidly developing new ways of researching colleges online – from social media to texting to virtual reality. Are you… Read More
This is my archive
10 Ways Free Tuition Will Change Higher Ed Marketing
When Socrates taught Plato and other wealthy Athenians, he refused payment, a position that didn’t… Read More
How Influencer Marketing Works in Higher Education
When you think of an influencer, what comes to mind? A super smart techie reviewing the newest iPhone? A famous Beauty Blogger making a tutorial… Read More
LoJack Your Highjacked Focus Group Study
Focus groups suck. They really do. Sure, it’s a long-standing qualitative research technique that has tipped millions of decisions made by… Read More
Digital Magazines: The Trojan Horse of Content
In 2017, over 260 billion emails were sent per day… Read More
The Prospective Student Journey Starts with Brand
The prospective student journey starts well before they see you on social media, receive a postcard in the mail, or visit your website. Read More
When You’re Afraid to Fail But You Gotta Create Anyway
When asked to write on the fear of failure, I bristled a little. I knew tackling this topic would require a particular level of vulnerability. Read More
How to Pump-Up Your Marketing Team and Give Them a Purpose
Whenever I think of the words “team,” “culture,” and “motivation” I’m almost always reminded of the moving speeches you find in good-old Americana sports movies. Read More
Top 3 Higher Ed Event Pitfalls and How to Avoid Them
For those of us in academia, Commencement looms just around the corner. Despite the myriad details that go into the ceremony itself,… Read More
Is Your Brand Ready for Its Close Up?
In a fast-paced, DIY marketing world, it’s tempting to skip the painstaking process of a professional photo shoot. We have cameras… Read More
