This is my archive

How High School Students Use College Websites, According to the Data

Today’s high school students are rapidly developing new ways of researching colleges online – from social media to texting to virtual reality. Are you… Read More

10 Ways Free Tuition Will Change Higher Ed Marketing

When Socrates taught Plato and other wealthy Athenians, he refused payment, a position that didn’t… Read More

How Influencer Marketing Works in Higher Education

When you think of an influencer, what comes to mind? A super smart techie reviewing the newest iPhone? A famous Beauty Blogger making a tutorial… Read More

LoJack Your Highjacked Focus Group Study

Focus groups suck. They really do. Sure, it’s a long-standing qualitative research technique that has tipped millions of decisions made by… Read More

Digital Magazines: The Trojan Horse of Content

    In 2017, over 260 billion emails were sent per day… Read More

The Prospective Student Journey Starts with Brand

The prospective student journey starts well before they see you on social media, receive a postcard in the mail, or visit your website. Read More

When You’re Afraid to Fail But You Gotta Create Anyway

When asked to write on the fear of failure, I bristled a little. I knew tackling this topic would require a particular level of vulnerability. Read More

How to Pump-Up Your Marketing Team and Give Them a Purpose

Whenever I think of the words  “team,” “culture,” and “motivation” I’m almost always reminded of the moving speeches you find in good-old Americana sports movies. Read More

Top 3 Higher Ed Event Pitfalls and How to Avoid Them

For those of us in academia, Commencement looms just around the corner. Despite the myriad details that go into the ceremony itself,… Read More

Is Your Brand Ready for Its Close Up?

In a fast-paced, DIY marketing world, it’s tempting to skip the painstaking process of a professional photo shoot. We have cameras… Read More