This is my archive

University Marketers: Can Your Institution Answer These 10 COVID-Related Questions?

Let’s skip the obligatory “in these challenging times” and cut right to the chase: This will be the toughest summer for university communications teams that… Read More

Can Today’s Higher Ed Learn From Previous Disruptions?

Unprecedented. The new normal. Unchartered territory. It’s difficult to avoid cliches or hyperbole when describing the COVID-19 era. The vast majority of us have never… Read More

How Your Brand Responds to COVID-19 Is Your Brand

At idfive, we define brand as everything you do to make people feel a certain way about your organization—intentionally or unintentionally. With that… Read More

Graduate Recruitment Ideas for the Coronavirus Era

The one unspoken and slightly ghoulish aspect of graduate admissions is that bad economic news is usually… Read More

Doing it Live: What You Need to Start Streaming Events

During this coronavirus crisis, we’re all practicing social distancing (Right? Right!) and avoiding groups bigger than 10 people here in Maryland, so putting… Read More

What Women—Past and Present—Want You to Know About Advertising

It’s the early 90s. The Berlin Wall has fallen, The Simpsons are America’s favorite family, and the Internet is just a speck on… Read More

Your Best Recruitment Strategy Right Now? Focus on Your Current Students

Right now, the best thing you can do for your fall 2020 recruitment may be to forget about your fall 2020 recruitment. Catchy subject lines… Read More

UX, Dopamine, and Motivation

Understanding where Dopamine comes from can have a sticky effect on your website. Read More

idfive’s Couch-Side Review of Super Bowl LIV Ads

Ah, the Super Bowl, the most exciting time of year for those in advertising, and those who enjoy critiquing creative from their couch… Read More

Ghosts of Advertising’s Past

Gloomy days, dark nights, cutting winds and driving snow: the marks of winter. And there, shining like a beacon, is the holiday season. Read More