This is my archive

Marketing to Adult Learners? Try Career Counseling.

Memo to schools trying to attract adult learners: You’re doing it wrong. Now before anyone reading this gets their back… Read More

The Role of Community Colleges in a Recovering Post-COVID Marketplace

2020 was rough for education. The global pandemic not only disrupted classroom instruction all over the world, but tough economic… Read More

The Post-COVID Higher Education Marketing Saga

What does the future hold for communications in Higher Education? As we’re sure you know, that’s not an easy question to… Read More

Neurodesign: Promote Simplicity, Emote Joy, and Drive Action

Introduction Neurodesign is an emerging field of design practice that accounts for how our brains are wired to create designs that… Read More

Make Your Everyday Web Content Look and Feel Great

Think about most of the web content you consume every day. Most of that content isn’t on a slick, custom-designed homepage. It’s ordinary,… Read More

In-Person Vs. Online Learning Graduate Programs for Marketers

When you work in marketing, the opportunity to improve your skill set is endless.  For better or for worse, it’s a lot easier to grasp… Read More

Could COVID-19 Be a Catalyst for Change?

When you’re living through a pandemic it’s hard to think about the future. A widespread, often deadly disease for which there’s no cure forces life… Read More

University Marketers: Can Your Institution Answer These 10 COVID-Related Questions?

Let’s skip the obligatory “in these challenging times” and cut right to the chase: This will be the toughest summer for university communications teams that… Read More

Can Today’s Higher Ed Learn From Previous Disruptions?

Unprecedented. The new normal. Unchartered territory. It’s difficult to avoid cliches or hyperbole when describing the COVID-19 era. The vast majority of us have never… Read More

How Your Brand Responds to COVID-19 Is Your Brand

At idfive, we define brand as everything you do to make people feel a certain way about your organization—intentionally or unintentionally. With that… Read More