This is my archive

Watching a Grown Man Cry in a Grocery Store and Other Ways Your Business Could Use a Chief Anthropologist

I’m Chief Anthropologist at idfive. As far as I’m concerned, it’s the best and worst job title in marketing today. When a potential client sees… Read More

Don’t Make Your Ads Look Like Other Ads

The “Passable Movie” Cycle Popular vlogger Evan Puschak argues in his The Nerdwriter series that the only thing worse… Read More

Culture: The Language Of Advertising

Imagine a photo of a fire-lit cave wall with a stick figure drawn on it. This probably makes you… Read More

idfive: From the New Business Pitch to the Faculty Lounge

Education is at the center of idfive’s identity. And it’s why you’re as likely to see idfive team members in front of the… Read More

Adapt Your Marketing Strategy to Facebook’s Ever Growing Business Page

The Facebook business page has come so far so fast that not only have most marketers not noticed the new tools, but they also haven’t figured out… Read More

The Difference Between Good Email Marketing and Great Email Marketing: Audience Segmentation

Considering an email marketing campaign? Good call. Not only is email one of the most effective tactics… Read More

The Long Sell: When Mission-Based Brands Solve Long-Term Needs

Brands in industries like education, not for profit, community service and environmental protection tend to have one thing in common: they sell delayed… Read More

University 5.0

If you understand the reality of higher education today, then you’re willing to take the leap to the stage we like to call “University 5.0.”… Read More

idfive Revolutionizes Higher Ed Marketing Again With The Higher Ed Ipsum Copywriting Tool

BALTIMORE, April 1st, 2017—Messaging. Everybody knows it’s the lifeblood of integrated higher education marketing strategy. If schools can’t communicate their message in a way that… Read More

How Mr. Clean Made His Comeback

Dating as far back as the 1960’s “Golden Age” of advertising in America, brand mascots have managed to stand the test of time. Read More