This is my archive

Forget the Funnel

Download PDF For marketers in higher education, recruitment season is an elaborate game of channels and funnels: Lock down your creative. Build… Read More

Fundraising and Branding: Friends or Foes?

Why advancement and marketing have to get along    On the face of it, it seems pretty simple. Your nonprofit’s fundraising… Read More

Online Philanthropic Giving Increased 21% in 2020

COVID had an immense impact on how much we spent, consumed, and gave in 2020.  We’re all doing a lot more… Read More

Marketing to Adult Learners? Try Career Counseling.

Memo to schools trying to attract adult learners: You’re doing it wrong. Now before anyone reading this gets their back… Read More

Why Budget-Strapped Marketers Should Take a Risk on Specific Messaging

If you want to make a real connection with another person, what do you do? If you’re like most of us, you don’t… Read More

10 Ways Free Tuition Will Change Higher Ed Marketing

When Socrates taught Plato and other wealthy Athenians, he refused payment, a position that didn’t… Read More

Why Creating an Ecosystem of Good is Good for Business

When your company becomes inspired to make a positive impact on the world, that inspiration will have a positive impact on your company. If this… Read More

Shifting Higher Education to a Retail Model for Adult Learners

A full-time undergraduate degree is not an ideal form of education for many of today’s adult learners. Often working… Read More

Why the Rise of Donald Trump Should Make us Doubt the Hype About Artificial Intelligence

As the Primary season has progressed, there’s been no end of political pundits backpedaling and mea-culpa-ing over their previous inability to predict the rise of… Read More

Marketing Strategy: OpenEDU Model

There are two types of people in this world: those who agree that strategy is hard—and damn liars… That’s… Read More