Forget the Funnel
Download PDF For marketers in higher education, recruitment season is an elaborate game of channels and funnels: Lock down your creative. Build… Read More
This is my archive
Fundraising and Branding: Friends or Foes?
Why advancement and marketing have to get along On the face of it, it seems pretty simple. Your nonprofit’s fundraising… Read More
Online Philanthropic Giving Increased 21% in 2020
COVID had an immense impact on how much we spent, consumed, and gave in 2020. We’re all doing a lot more… Read More
Marketing to Adult Learners? Try Career Counseling.
Memo to schools trying to attract adult learners: You’re doing it wrong. Now before anyone reading this gets their back… Read More
Why Budget-Strapped Marketers Should Take a Risk on Specific Messaging
If you want to make a real connection with another person, what do you do? If you’re like most of us, you don’t… Read More
10 Ways Free Tuition Will Change Higher Ed Marketing
When Socrates taught Plato and other wealthy Athenians, he refused payment, a position that didn’t… Read More
Why Creating an Ecosystem of Good is Good for Business
When your company becomes inspired to make a positive impact on the world, that inspiration will have a positive impact on your company. If this… Read More
Shifting Higher Education to a Retail Model for Adult Learners
A full-time undergraduate degree is not an ideal form of education for many of today’s adult learners. Often working… Read More
Why the Rise of Donald Trump Should Make us Doubt the Hype About Artificial Intelligence
As the Primary season has progressed, there’s been no end of political pundits backpedaling and mea-culpa-ing over their previous inability to predict the rise of… Read More
Marketing Strategy: OpenEDU Model
There are two types of people in this world: those who agree that strategy is hard—and damn liars… That’s… Read More
